I saw this on Twitter this morning. Pretty great idea, I think.
When you order Tank Books' new set of classic novels, they arrive in classic flip-flop style cigarette packs, wrapped in foil and in sealed cellophane wrapping. If you order all six—featuring works by Conrad, Hemingway, Kafka, Kipling, Stevenson and Tolstoy—they come in a stylish tobacco tin (pictured). Another great argument for the book as beautiful object, rather than binary data stream. (DesignYouTrust)